Wednesday, November 2, 2011

Committing "Blogicide"

Have you considered committing "blogicide"?  Many genealogists have, at one point or another.  Just yesterday, I contemplated just that.  My blog had lain dormant for over (egad!) three months.  I almost decided to end it all (virtually, that is), but then I felt a weak pulse returning.  It's alive!  A quick infusion of words and witticisms, and it's up and running again.

Then today, I see an article on just this topic.  It details when to revive a blog, and when to put it out of its (and your) misery.

I'll jump the gun a bit here.  The article states that if your blog doesn't generate business, you should dump it.  I disagree with that.  You may never get a call that says, "Hey, I saw your blog.  Now I want to hire you."  Life seldom works that way.

Yet if you advertise (on your biz card, across s.m. platforms) that you are active in social media, current or past clients may well check you out.  When they have a chance to refer someone, who do you think they'll refer?

That's right - the person who can be considered a "thought leader", because he or she is out there, day in/day out, commenting, learning, and engaging with the world.

But I'll let you read and decide:  w
Any thoughts on this?  Please post.
PS - The term "committing blogicide" was coined by Kathleen Pierce, the article's author.
PPS - The suicide analogy in the first paragraph is by no means meant to disrespect the notion of actual suicide, a very serious topic indeed.

1 comment:

  1. I disagree with that as well, and I'm glad you decided not to pull the trigger (yeah, I went there. Sorry to continue the morbid metaphor).

    Every professional should have an online presence, not only in Facebook and Twitter, but something you own. Even if you don't post very often, you're building your online footprint, and someday you might find a reason to post a lot more.

    Reviving or ramping up an old blog is much better than starting from scratch.